Last updated: 28 September 2026
This policy explains how cookies and similar technologies may be used on the DR Waste North West website.
2. How this website uses them
The website uses strictly necessary storage for core operation and preferences. With your consent, it also uses Google Ads conversion measurement to understand when visitors contact us after arriving from one of our adverts.
3. Categories
Strictly necessary: required for security, navigation or core functions.
Preferences and functionality: remember choices such as your cookie decision.
Advertising measurement: Google Ads cookies measure whether visitors who click our adverts go on to submit an enquiry. These are only set if you accept cookies.
4. Technologies in use
| Cookie/category | Purpose | Provider | Duration |
|---|---|---|---|
| Cookie preference stored in local storage | Records whether you selected accept or reject | DR Waste North West website | Until cleared |
| Google Ads conversion measurement (AW-18436119885) | Measures enquiries made after clicking a Google advert; loads with advertising cookies denied until you accept | Set by Google, typically up to 90 days | |
| Embedded reviews | Displays our Google reviews and may set third-party storage when loaded | Elfsight | Set by provider |
| WhatsApp link | Opens a WhatsApp conversation; WhatsApp applies its own technologies after use | WhatsApp / Meta | Set by provider |
5. Third-party services
Pages may include Elfsight reviews and a WhatsApp contact link. These providers may receive technical information when their content loads or when you interact with it. Their own privacy and cookie information applies.
8. Changes
We may update this policy when website technology, providers or legal requirements change. The date at the top shows when it was last updated.
9. Contact details
You can change your cookie choices at any time using Cookie Settings. Questions about website cookies can be made by telephone on 07944 072282 or through the contact form on this website.